1. The role:

• We are looking for a Marketing Executive to take ownership of the Newborn category - someone who can turn consumer insights and market trends into interesting collection ideas, and develop and execute campaigns that inspire customers to shop. 
• In this role, you will not simply market existing products. You will be involved from understanding customers and identifying their needs, developing collection ideas, and building the story and concept behind each collection, to bringing them to market through the right campaigns.
• In other words, you will help shape how a product is presented and communicated — and why customers should choose it.

2. What you'll do: 

• Research target markets, customer needs, market trends, and competitors to identify opportunities for growing the Newborn category.
• Develop collection ideas, themes, and product stories based on customer needs and business potential.
• Develop key ideas, messages, and content directions for collection launch campaigns, ensuring each product has a clear and compelling story.
• Plan and collaborate with Product, Creative, Content, and E-commerce teams to bring each collection from idea to launch and execute marketing campaigns.
• Track sales, conversion rates, customer feedback, and campaign performance to evaluate results and identify insights for future collections.
• Proactively propose new ideas and improvements to products, messaging, and campaigns based on data, market trends, and real customer feedback.

3. Requirements Must-Have:  

• Bachelor’s degree in Marketing, Business, E-commerce, Business Administration, Fashion, or a related field.
• At least 2 years of experience in Marketing, Brand Marketing, Product Marketing, Fashion Marketing, E-commerce Marketing, or related fields.
• Experience in fashion, apparel, mother & baby, lifestyle, DTC, or e-commerce is a plus.
• A strong interest in and understanding of customer behavior, especially the needs and preferences of parents with newborns and young children.
• Ability to identify customer insights and turn them into collection ideas, concepts, or campaigns.
• Strong creative and commercial thinking, with the ability to balance ideas, customer needs, and business potential.
• Ability to work with data, business performance, and customer feedback to make better marketing decisions.
• Good English communication skills and the ability to work with international markets and customers.
• Proactive, hands-on, and strong in ownership, with a willingness to take responsibility for delivering results.

4. What we're excited to offer you: 

• Gross salary: VND 14–24 million/month, with flexibility for candidates with strong skills and relevant experience.
• Performance-based bonuses based on work results and creative performance.
• A fast-paced, hands-on, and ownership-driven working environment, with opportunities to take ownership of your work and become a key member of the team.
• Performance and salary review after 6 months.
• A clear career development path, with opportunities to grow both professionally and into management roles.
• 12 days of annual leave per year.
• 13th-month salary, Tet bonus, outstanding employee awards, project-based bonuses, and other performance-related incentives.
• Probation: Up to 2 months, with 85–100% of gross salary, depending on the position and agreement.
• Full participation in Social Insurance, Health Insurance, and Unemployment Insurance in accordance with Vietnamese law.
• Training and development opportunities to continuously strengthen your professional and management skills.
• Clear career progression from Marketing Executive to Senior Marketing Executive, Brand Lead, and Brand Manager, based on your performance and impact

5. Working Location: On-site, Hong Kong Tower, 243A De La Thanh Str, Hanoi

6. Working Hours: Monday - Friday: 9:00 AM to 18:00 PM or 10:00 AM to 19:00 PM 

7. Apply now:

• Send your CV via email at thaonp@bloomentum.com or via phone/Zalo at 033 441 5373.