I. Why Join GeniusStar?

• Work directly with international academic competitions and education programs
• Collaborate with schools, educators, and global partners
• High ownership — lead projects, not just execute tasks
• A dynamic culture that values ideas and initiative
• Clear career progression within an international organization
• Opportunities to travel internationally to support education events and competitions

II. Position Overview:

• The Marketing Executive will be primarily responsible for content creation and channel management for GeniusStar, with basic-level reporting support to inform marketing decisions.
• Reports to: Sales & Marketing Manager and VN Representative Manager

III. Key Responsibilities:

1. Content Development

• Plan monthly timelines and content calendars aligned with recruitment goals and brand direction
• Write marketing content in both Vietnamese and English for Facebook, Website, Instagram, and email
• Design marketing assets (using Canva or similar tools) for daily communications and campaigns
• Ensure a consistent, professional brand image across all channels
• Coordinate with internal teams and external partners to ensure timely delivery

2. Channel Management

• Manage and operate Facebook (primary channel), Website, and Instagram — ensuring consistent communication and audience engagement
• Optimize website content and landing pages to improve user experience and conversion rates
• Align marketing activities with enrollment goals in collaboration with the Business Development team
• Stay updated on digital marketing trends and proactively propose ideas to improve channel performance

3. Reporting & Analytical Support

• Track basic metrics: engagement, website traffic, and leads generated per campaign
• Compile regular marketing performance reports (weekly/monthly) using existing templates
• Provide observations and improvement suggestions based on data and strategic thinking
• Do competitor and market research as needed

IV. Requirements:

Must-have

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1–3 years of experience in Digital Marketing, Content Marketing, or Integrated Marketing
• Strong content writing and storytelling skills in both Vietnamese and English
• Ability to plan timelines and manage multiple projects/campaigns simultaneously
• Experience creating marketing materials using Canva or similar design tools
• Strategic and analytical thinking in planning content/campaigns
• Proactive, responsible, detail-oriented, with a strong growth mindset

Nice-to-have

• Proficiency with professional tools: Facebook Ads, Meta Business Suite, Adobe Creative Suite
• Deeper data analysis capability
• Strong English proficiency (listening/speaking/reading/writing)
• Experience in Education, EdTech, or international education
• Familiarity with AI tools for content creation and productivity
• Experience communicating with students, parents, schools, or international partners

V. Benefits:

• 10 - 15 million + performance-based bonus, tied to goal completion and the number of students successfully enrolled through marketing campaigns
• Annual performance and salary review
• Development Pathway: Probation → Marketing Executive → Senior Marketing Executive → Marketing Manager
• Social insurance and statutory benefits per Vietnamese labor regulations
• Annual leave and team-building activities
• International travel opportunities to support overseas competitions, conferences, and education programs
• Exposure to and learning opportunities with international education partners
• A collaborative, supportive work environment with long-term growth orientation

VI. How to Apply:

• Please submit the following documents to register@geniusstar.com.sg or 0866.085.243 (Zalo):
• Your CV (in English)
• Portfolio or examples of marketing campaigns you have worked on (if available)
• Work arrangement: Full-time, office-based in Hanoi