Position Title: Marketing Manager

Work location: True North School, Lot TH-03, Mo Lao Urban Area, Ha Dong Ward, Hanoi.

POSITION SUMMARY

The Marketing Manager is responsible for developing and implementing all branding and marketing campaigns for True North School including developing the marketing strategy, leading & executing the strategy and all supporting activities, and building & shaping the brand.

RESPONSIBILITIES AND DUTIES

1. Strategy and Planning

• Work with the Head of School, Academic and Admissions Department to build an annual communication/ marketing strategy and recommend changes to reflect on the market intelligence, insights and trends;
• Analyze and monitor customers’ behaviors as well as competitors’ insights;
• Provide strategic advice and market insight to contribute to setting strategic direction;

2. Marketing Execution and Team Management

• Lead marketing campaigns across a range of traditional and digital channels to build awareness, engagement and generate leads to contribute to student enrolments;
• Cooperate with partners and internal departments to execute the communication & marketing plans and other initiatives (if any);
• Organize and assist in hosting business events within the school campuses for profile raising and accessibility to the local community;
• Monitor, evaluate and report the effectiveness of marketing campaigns on a monthly, semester and yearly basis;
• Lead and develop the Marketing team in their performance and provide appropriate training and support;

3. Client Relationship Management

• Collaborate with Admissions and Operations team to understand sales requirements and adapt marketing tactics and activities to better support admission and operations;
• Support other departments by helping produce sales and marketing materials;
• Research new potential clients and execute external clients’ projects (if assigned);
• Increase the effectiveness of lead generation, and work side by side with the Head of Admissions to maximize the conversion rate, from lead through to enrolment;
• Lead the work on maximizing Parents and Students satisfaction;

4. Other tasks as assigned by the BOD

REQUIREMENTS & QUALIFICATIONS 

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 5 years of experience in Marketing, including at least 2 years in a Marketing Manager or Senior Leadership role. Experience in the education sector is a strong advantage.
• Strong understanding of marketing strategy, brand development, digital marketing, event planning and management, and integrated marketing campaigns, preferably in the education sector or school environment. 
• Proficiency in content strategy, social media management, and digital platforms.
• Experience with CRM, CMS systems, lead generation, and lead management processes, preferably in education or a service-oriented industry.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and priorities effectively.
• Excellent written and verbal communication skills in both English and Vietnamese.
• Creative thinking, strong analytical skills, and a keen eye for detail.
• Strong leadership and collaboration skills, with the ability to work independently and lead cross-functional projects.

BENEFITS 

•  Competitive salary package
•  Premium health insurance
•  Laptop provided, lunch provided
•  Up to 32 days of paid leave per year (plus public holidays)
•  International working environment
•  Professional development and career growth opportunities
•  Supportive and collaborative team
•  Free access to the swimming pool and gym 
•  Free tuition and school development fee for employees’ children 

HOW TO APPLY

• Send your CV to: tns.recruitment@truenorth.edu.vn and join our community to discover your True North.  
• Title: [SY 26–27] – Marketing Manager – Your full name