1. Job Responsibilities:

• Develop and execute an overall and detailed marketing plan for home appliances and devices categories.
• Collaborate closely with Sales, Trade Marketing, Media, Digital, CRM, and Content teams to implement marketing programs aligned with each business phase.
• Propose campaign ideas, communication activities, promotions, and events to drive category sales growth.
• Monitor, evaluate, and report campaign performance (KPIs, ROI, traffic, leads, conversions, etc.).
• Analyze market trends, products, competitors, and technology developments to continuously update and optimize action plans.
• Manage the allocated marketing budget for the category and ensure cost-effectiveness.

2. Experience / Skills Required:

• Bachelor’s degree in Marketing, Economics, Communications, or related fields.
• Solid understanding of electronic devices and home appliances is a plus.
• Strong planning skills, data analysis ability, logical thinking, and information synthesis.
• Proactive, creative, highly responsible, with good communication and cross-functional collaboration skills.
• Experience in consumer electronics, IT, or retail industries is a plus.
• Proficient in Excel and PowerPoint; experience with Google Data Studio or tracking tools is an advantage.
• Ability to work well under continuous pressure.

3. Benefits & Perks:

• Social, health, and unemployment insurance in accordance with Vietnamese labor regulations.
• Competitive salary based on individual capability, including 13th-month salary and performance-based bonuses.
• Dynamic and engaging work environment with regular team-building activities, sports events, cultural programs, and annual company celebrations.
• Clear career development and promotion opportunities.

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