RESPONSIBILITIES

1. Convert traffic from the mall to the stores: 

- Work with the store leaders: 

• To build, and lead the store communication plan (inside the stores & inside the mall) based on traffic & sales KPIs and budget plan
• Build the yearly internal com budget for each store with the store Leaders (strong on peak times) and present it for validation to City leader and National com leader.
• Debrief each month the budget per store and measure the performance.
• To be the advisor going along with store leaders in the negotiation & connection of the mall & tenants (store leaders are the key contact person to deal directly with the mall and tenants)
• To ensure sport departments follow the brief to animate all installation & execution in the stores and events: each sport department leader is responsible for each event, as soon as his sport is concerned.

- Manage omni communication of all the stores events: 

• Define materials, channels, budget, timeline & KPIs
• Manage cost, quality, lead time of delivery & KPIs 
• Manage designer & printing agency & advertising agency

- Legal relay for all commercial activities → DOIT submission  

2. Ensure stores look professional and sales trigger: 

- All ILVs & PLVs & decoration: 

• Follow 100% of national impulse first !
• For stores: collect the needs from the stores to design, print out & deliver to stores on time, on quantity & on budget
• For national campaigns: print out & deliver to stores on time, on quantity & on budget
• Lead the modernization of the stores (new brand image) for Communication part

- Audit and promote store experience via online channels: 

• Whenever needed for the store displays (micro) 
• Quarterly audit for store identity (macro concept such as showroom, main aisle, cash till, community area..)

The internal communication leader does not do the store‘s job = Each department manager is RESPONSIBLE for the proper application of the communication in his or her department (implementation of POP, ILV, ....).

Technical skills requirement:

• Define & manage content that drives the success of the 2 main responsibilities mentioned above: Flyers, mailings, videos, etc.
• Catch the trends in social media & communication
• Manage and animate communication plan (with national marcomm leader, commercial leader, store leaders, and sport leaders)
• Analyze the behavior of users and sports competitors based on their benchmark. Design innovative interactions and services for Decathlon’s target C-USERS 

Behavior skills requirement: 

HARD SKILLS:

• Know how to lead and lead a project
• Know how to convince and unite
• Good communication skills
• Analytical skills

SOFT SKILLS:

• Be structured and organized, real project manager
• Be end customer oriented
• Good interpersonal skills 
• Show adaptation to change
• Listening and Sense of service
• Business & Solution oriented 
• Concrete

YOUR KPI: 

• NPS
• Traffic from mall to store
• Budget managed = Budget achieved

YOUR BENEFITS:

• Monthly performance bonus and 13th salary.
• Annual Salary review in March.
• 18 annual leave days, plus 02 days off for Christmas and Vesak Day.
• Taxi card for business travelling purpose between stores.
• Social Insurance according to Vietnamese Labor Law and Health Insurance for all family members.
• Annual health check.
• Phone and sports practice allowance.
• Several training courses to increase your competence with great opportunities for career development.
• Business trips are paid for by the Company.
• Attractive staff discount for all purchases in Decathlon stores.