1. Strategic Planning & Business Roadmapping 

(Company direction → actionable plans) 

• Lead preparation of Annual Business Plan (revenue, profitability, channel priorities)
• Coordinate Seasonal Planning cycles (collection calendar, campaign timeline, major drops)
• Translate strategy into execution roadmap with milestones and owners
• Support leadership in defining company priorities and resource allocation
• Build business cases for new initiatives (category launch, new source of growth, pricing,…)  

2. Strategic Partnerships & Resource Mobilization 

(Enable the business units to execute by securing external support & internal resources) 

• Identify and develop strategic partnerships to support business initiatives (brand collaborations, licensing, distribution, platforms, suppliers, service partners) 
• Support CEO in fundraising initiatives, project financing and investor engagement for key growth projects
• Coordinate preparation of partnership and investment materials (business cases, proposals, data packages)
• Act as central coordinator for cross-BU resource allocation, ensuring each business unit has the required budget, support functions and capabilities to execute plans 

3. Business Performance Tracking & Management Reporting 

(What is happening in the business) 

• Consolidate weekly and monthly business performance across business unit and centralize service 
• Monitor key department KPIs and identify gaps vs target and propose corrective actions
• Prepare CEO dashboard & management reports to BOD 

4. Executive Communication & Organizational Alignment 

(Make decisions understood and executed) 

• Translate CEO direction into clear actions for teams
• Communicate priorities across departments with clarity and consistency
• Maintain key to success (weekly meeting rhythm, review cycles) and act as information bridge  

• Education: A Bachelor in Economics / Commerce or Business Management, Marketing,… 
• Language: Good command of English (both written and verbal) is mandatory to interact with international investors and partners.
• Preferred experience: Minimum 01 year of experience in consulting / strategy analyst/ business analysis or experience in fast-moving environment (retail, startup, FMCG, ecom)
• Technical skills: Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and AI-powered tools (e.g., ChatGPT, Gemini Advanced,…), Ability to structure problems & build frameworks
• Core Competencies: Structured & logical thinking, Time-management skills, Comfortable with ambiguity & fast pace and Business curiosity 

• Salary: Competitive and negotiable based on experience (higher range for candidates with proven backgrounds, from 18 - 28 M, plus bonus by season and commission by month) 
• Young working environment, promoting creativity and respecting the differences of each member through core values: Young spirit, Creativity, Vietnam’s pride, Sustainability;
• Diversify internal engagement, training and self-development activities (It‘s BOO time, cafe time, team building...);
• Tea lady serves fresh fruit every day, relaxing corner with snacks;
• Discount up to 30% when buying BOO products, birthday gift vouchers and partner gifts;
• Review salary twice a year in March and September
• Bonus business performance according to the business situation of the company;
• Insurance, health check & other benefits according to Labor Law.…… 

• Send your CV to email: tuyendung@boo.vn
• Deadline: 23:59 2/4/2026
• Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.